Archive for Beverly Hills Home Staging

Luxury Condo Home Staging | Century City

Luxury Condo Home Staging in prestigious Le Parc, Century City

We don’t get to do many luxury condo home staging projects in Century City, but this was was a stunner! We were hired by one of our regular real estate investor clients. He was so thrilled by how the staging turned out, he told me he is blowing up the photos to decorate their office walls! Located in the very prestigious Le Parc complex in Century City on Empyrean Way, this 2200+ sq. ft. home was completely remodeled and made over. With 2 bedrooms and 2.5 bathrooms, beautiful entry, 2 patios and a bonus room/office, this home is spacious and elegant.

Los Angeles Luxury Condo Living Room StagingLos Angeles Luxury Condo Living Room and Dining Room StagingCentury City Los Angeles Home Staging KitchenPhoto credit Erik Grammer

The listing agent’s notes:

Le Parc at its Best! A masterpiece remodel with a transitional style that matches traditional and contemporary to create a modern classic. Featuring spacious rooms with 10? coffered ceilings, a spacious floor plan with 2 bedrooms plus an office/den, and a one-of-a-kind sophisticated feel, this highly sought after home is truly remarkable. The kitchen is finished with Carerra marble countertops, modern cabinets, stainless professional series appliances, and vein cut travertine flooring. Upgrades throughout the home include designer luxury lighting fixtures, Thibau wall coverings, exotic walnut hardwood floors, and Artisan marble tile and mosaic designs lining the two full bathrooms. The grand living room, wet bar, and fireplace are perfect for entertaining. Century City?s prestigious 24hr guard gated community, Le Parc, is located within walking distance to shopping and fine dining. The community features private amenities including private storage, two pools, two tennis courts, exercise and meeting rooms, beautifully landscaped.

If you are looking for a very luxurious, ground floor condo in Century City, in a guard gated community, don’t miss this beautiful luxury condo.

For more information about our luxury home staging services in Los Angeles, Pasadena and Arcadia, submit an estimate request or call Michelle at (626)385-8852.

Post to Twitter

Share

Get Your Home Ready To Sell: Home Buyers Want A Move In Ready House

Here’s a home staging tip from a professional home stager: Get your home ready to sell. Home buyers in the Los Angeles real estate market want a house that is move in ready.

Los Angeles kitchen remodel for sale

Home buyers don’t want an allowance to repair the roof, replace the carpet, redo the kitchen or repaint. Allowances are for teenagers. They want a well priced home, in a decent location, that they can move right in to without spending another dime.

Its a big fallacy that home buyers want to choose their own carpet or paint colors. If you choose a nice, neutral color carpet and nice neutral color wall paint (both things the best home stagers can help you with) most home buyers will see your home as more desirable because it is move-in-ready. They’ll be thrilled they don’t have to worry about picking out carpet and having it installed or find a painter who has time in their schedule. If your home stager can’t help you with this, then you are working with the wrong home stager.

Most home buyers are maxing out their home purchasing budget by making an offer on the nicest home they can possibly afford. They don’t have extra money to paint, install new carpet or retile the bathroom. They want to move in as soon as escrow closes, not after they have to make a lot of repairs to make their new home livable.

Los Angeles home upgrades to sell a home

This Los Angeles condo was on the market for 6 months with no offers. After it was remodeled, it went into escrow the first week it was put back on the market for considerably higher than it’s original list price.

Here’s what happens when you offer a $5,000 allowance for repairing the roof that should have been replaced 5 years ago:

  1. The buyer thinks “What else didn’t they repair that they should have?”
  2. The buyer thinks “What structure got damaged by the leaky roof?”
  3. The buyer thinks “Is it really going to cost only $5,000 to repair the roof?”
  4. The buyer thinks “How much time will it take me to get bids, hire a roofing company & get the work done?”
  5. The buyer thinks “What happens if (fill in the disaster: it rains, the contractor absconds with the deposit, a worker falls off the roof)?”
  6. The buyer thinks “The seller must be desperate since the house isn’t in good shape.”

Here’s what happens next:

The buyer accepts your offer of $5,000 to repair the roof, and then also knocks off another 10% because they think the house is not in good condition or you are desperate…

~or~

The buyer rejects your house and moves on to the house down the street that is move in ready.

Here’s what happens when you offer a $3,000 allowance for new carpet:

  1. The buyer thinks “Will $3,000 really cover new carpet for the whole house?”
  2. The buyer thinks “I’m not from around here. Where do I buy new carpet?”
  3. The buyer thinks “That house down the street already has new carpet. Why should I take on the added stress of shopping for & installing new carpet?”

Here’s what happens next:

The buyer accepts your offer of $3,000 to buy new carpet, and then also knocks off another 10% because they think your allowance won’t cover all the costs

~or~

The buyer rejects your house and moves on to the house down the street that is move in ready and already has new carpet installed.

By not repairing and updating your home before you put it on the market, you are asking home buyers to assume risk and additional expenses. You add more stress and uncertainty to the situation. Many home buyers are already investing every penny they can get their hands on in order to purchase a home. They are unable or unwilling to purchase a home that will require repairs before they can move in. Additionally, the condition of your home may effect the appraisal causing the buyer’s lender to refuse the loan.

Want to get a Los Angeles home sold? Price it right, hire the best full service Realtor you can find, hire a professional home stager and make sure it is in move-in ready condition.

This post was originally written December 2010. It has been updated to reflect current market conditions.

Post to Twitter

Share

Beverly Hills Home Staging – Paul Williams Design Beautifully Updated

Beverly Hills Home Staging – Paul Williams Designed Home, Beautifully Updated

Beverly Hills Home Staging – Last week we were asked to stage a beautifully updated Paul Williams designed home for sale in Beverly Hills. I’ve been hired for luxury home staging in Encino for these builders in the past. I’m always excited to work with them because I know the finishes will be exquisite and I’ll have a beautiful canvas to work my home staging magic on. This Beverly Hills estate is no exception. The home is 4,108 sq. ft. with 3 bedrooms and 4 fully remodeled bathrooms. Walnut floors flow through the living room, entry and dining room. A grand formal entry with a sweeping iron rail staircase and original crystal chandelier welcome you home. A light filled living room, with original marble fireplace is spacious and refined. The beautiful gourmet kitchen with separate breakfast room and over-sized island is a chef’s delight. Included in the island is a wine/beverage refrigerator. There is a fireplace and wet bar in the den/man cave off the living room. One en suite bedroom downstairs opens on to the large patio and pool. Two en suite bedrooms upstairs each have their own deck area, one private, and one large enough for entertaining.

Staging a beautiful luxury home in Beverly Hills is a delight, but it’s not for amateurs nor the less experienced.

We used furniture from 2 different furniture companies, Moving Mountains Design inventory and I had 4 home staging assistants and 5 furniture movers. Our stagings are well orchestrated and organized. When you hire Moving Mountains Design to stage, our goal is to finish the staging in one day. By being more efficient and organized, I’m able to keep costs down for my clients, and the listing agent has more time to put a marketing package together.

In addition, we provide big, beautiful, professional-quality photos of all the homes we stage.

Here’s our home staging photos of 1070 Woodland Drive, Beverly Hills:

Beverly Hills Home Staging KitchenHouse Staging Beverly Hills Breakfast RoomHome Staging Beverly Hills Gentleman's DenFormal Living Room Home Staging in Beverly HillsHome Staging Beverly Hills Formal Living Room

Luxury Master Bedroom Staging in Beverly HillsLook at the beautiful light filled master bedroom with it’s own private deck and views of the canyon.

And last, but not least, here’s the master bath. I think it’s my favorite room in the house.

Beverly Hills Home Staging Luxury Master Bath

Photos by Kevin Edge Photography

Here’s the listing agent’s notes:

Known to be the final residence completed by noted architect Paul Williams, F.A.I.A. An exhaustive, artistic renovation was just completed from top to bottom. This treasure is just minutes from Rodeo Drive & presents a rare opportunity in this prestigious, secluded location. Past the elegant motor court are handmade double doors opening on a formal entryway & massive living room featuring walnut floors & a lavish fireplace. Noted Paul Williams’ details throughout make this a rare trophy property. The modern kitchen is a chef’s delight featuring commercial grade appliances, marble counter tops & a large center island with an adjoining breakfast area. The kitchen also opens to the elegant formal dining room. Ascend the sweeping staircase with its elegant wood & iron work to the 2nd floor and its private master suite featuring a serene balcony, hardwood floors & an adjoining master bath with stunning open glass shower. 2500 sq.ft of terraces & complete privacy abounds the entire property.

For more information about this beautiful Beverly Hills home, located at 1070 Woodland Drive, contact the listing agent, Kevin Driscoll, John Aaroe Group, (818)398-0797 MLS#12627559

Post to Twitter

Share

Los Angeles House Staging A Belair Condo

This week I had the opportunity to stage a Belair condo at 2385 Roscomare Road, Los Angeles, unit D2 90077.

I was hired to stage this condo last year by the heirs of the original owners. They didn’t have the time or energy to do the suggested repairs, and so I suggested they meet with a Los Angeles real estate investor I often recommend in these circumstances. They met with Jennifer and a deal was struck. Jennifer then completely remodeled the unit (new kitchen cabinets, granite counters, new appliances, hardwood floors, new interior doors, new fireplace facade, new bathroom tile and counters and a fully built-out walk-in closet in the master bedroom). And what a great job she did – this Belair condo looks fantastic. This condo is now back on the market, and I have a feeling its going to sell very quickly with the great location, Hollywood Hills and canyon views and a fresh, updated look.

Belair Los Angeles home staging condo entry looking into living roomBel Air Los Angeles house staging dining and living roomBel Air Los Angeles house staging livingroom

Bel Air Los Angeles house staging of a remodeled kitchen

Here’s information provided by the owner:

Not only the best condo in the complex, but the best in the area! This corner unit is located in the renowned Chateau Chambray complex. Upon entry, you are welcomed into the foyer by rich dark brown floors, which continue throughout. It?s all new. Brand new custom kitchen with stainless steel appliances, new shutters, new stacked stone surrounding the fireplace. All the rooms are accentuated with custom paint and striking white baseboards. The master bedroom is sure to please with its en-suite bathroom, new vanity, and custom walk-in closet. The second bedroom/office is very spacious with ample closet space. The living room and both bedrooms offer spectacular canyon views. Enjoy all the complex amenities, which include a pool and spa, tennis court, fully equipped gym, and quiet garden courtyard. Don’t miss out on the Bel Air lifestyle that you deserve. (STANDARD SALE)

MLS #S662196. Listed at $529,000
View Larger Map

Post to Twitter

Share
+Michelle Minch