Archive for Preparing to Move

Home Staging Nets Seller 1500% Return On Their Investment!

What’s the home staging return on investment?  A Pasadena home seller nets 1500% return on their home staging and home preparation investment!

For every dollar they invested preparing their home for sale, they netted $15 in the sale price of their home. Having invested approximately $20,000 in home staging and taking care of maintenance, painting and wall paper removal, these clients received $300,000 over their asking price.

Craig Maxwell: “Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend’s open house, and two weeks later we closed escrow at 25% above asking price – a 1,500% return on our investment in house preparation and staging. We couldn’t be more impressed and pleased with Michelle’s skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale.”

In February, I was brought in by Irina Netchaev of Pasadena Views Real Estate Team for a home staging consultation on a new listing. As we went from room to room, the clients made notes as I explained everything they needed to do to get their home in top selling condition. The list included wall paper removal, painting, carpet cleaning, removal of some furniture, floor refinishing, as well as painting the front door and some curb appeal suggestions. These clients were very motivated, completed everything I suggested. Three weeks later they contacted me and told me they were ready to stage.

Here’s a press release:

Home Staging By Moving Mountains Design Nets Pasadena Home Sellers 1500% Return On Their Staging Investment

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after home staging by Moving Mountains Design, a 1500% return on their staging investment.

Pasadena, CA (PRWEB) May 30, 2014

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after staging by Moving Mountains Design, a 1500% return on their staging investment.

Michelle Minch, owner of Los Angeles home staging company, Moving Mountains Design, worked with Pasadena home sellers, Craig and Elaine Maxwell in early February to make their home market ready. A home staging consultation was performed by Minch at the request of Pasadena Real Estate Agent, Irina Netchaev, Pasadena Views Real Estate Team. During the home staging consultation, a list of repairs and recommendations was generated in order to maximize the selling price and speed of sale. The home staging consultation consisted of paint color recommendations, recommendation to remove wall paper and window treatments, floor refinishing and general condition issues. After completing all the work suggested the Maxwells called in Moving Mountains Design to stage. Staging took place during the first week of April. Less than 2 weeks later, after a bidding war resulted in multiple offers, the house went under contract, closing shortly after. The result? The house sold for 25% over list price – a 1500% profit on the staging and market ready home prep investment.

Craig Maxwell: “Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend’s open house, and two weeks later we closed escrow at 25% above asking price – a 1,500% return on our investment in house preparation and staging. We couldn’t be more impressed and pleased with Michelle’s skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale.”

“While not every home seller will have the same results when working with a professional home stager, the Maxwells experienced such great success because they followed my instructions completely and hired a top-notch real estate agent. In this case, the cost of staging was a terrific investment which netted the sellers well over their asking price. Their house was market-ready and move-in-ready, a win for both the sellers and the buyer”, said Minch.

For more information about the benefits of home staging in Los Angeles, Pasadena and Arcadia, visit http://MovingMountainsDesign.com.

 Home Staging Nets Seller 1500% Return On Their Investment!

 

 

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Home Stagers Tips: How To Remove Smoking Odors From Your Home

Today I went to an open house in my Pasadena neighborhood for a condo unit that’s for sale. The condo is in a great neighborhood, in a quiet, well kept condo development. I was impressed with the walk up to the unit so extra points for good exterior appeal.  I opened the front door and WHAM! The smell of old cigarette smoke and nicotine hit me square in the face. I asked the agent if the owners were smokers. She said they were, and the apartment had been fully re-painted and re-carpeted, yet the smell persisted.

Smoking odors, be it from cigarettes, cigars, or pipes is insidious and very difficult to get rid of. It seeps into the smallest cracks and crevices. It saturates upholstery batting, stuffing and cushions. It infiltrates carpet padding. Here’s some home stager’s tips for getting rid of old cigarette smoke and nicotine smells:
Home stagers tip: Getting rid of cigarette smoke odors

  • Get rid of everything “soft” meaning furniture, upholstery, throw pillows, drapery, mattresses, etc. If you can’t put it in the washing machine or send it to the dry cleaner, you’ll never get rid of the smell. Even if you can wash a pillow cover, you will have to get rid of the pillow filler unless you can launder that too.
  • Tear out the carpet and tear out the carpet padding. Don’t replace the carpet without replacing the padding. Wash the bare floor with a product appropriate for the surface. Wash it again.
  • Wash down all painted surfaces with something like TSP which you can purchase at most hardware and paint stores. Don’t forget the ceiling. Follow the instructions on the package carefully so you don’t damage the surface or hurt yourself.
  • Wash all other hard surfaces (linoleum floors, tile, etc.) with a 1 to 3 solution of white vinegar and water (1 cup vinegar to 3 cups water). Test the solution in an inconspicuous area first to make sure it won’t damage the surface. DO NOT use this solution on granite, marble or stone. Use a reputable stone cleaner. Change the solution often so you are not dragging the smell from one surface to another. The vinegar smell will dissipate fairly rapidly, so don’t worry about that. Remember to wash out all cabinets and closets as well.
  • Use the correct Kilz primer to cover all painted surfaces. Your painter or paint store person should be able to direct you to the proper product. If the smell is particularly strong, you may have to use 2 coats of Kilz. Kilz claims to act like a sealer for both the nicotine stains and the odor.
  • Have all the vents and ducts in the house cleaned.
  • Change any HVAC filters (heater and AC).
  • Remove all lightbulbs and either clean them or replace them. Nicotine can collect on light bulbs like every place else, and when a bulb is turned on, it can act like an odor diffuser.

Most air fresheners will only mask the smell temporarily. Same with diffusers.

Please DO NOT USE an “ozone air purifiers” to remove smoking odors. According to the EPA (Environmental Protection Agency) a government agency, their claims are based upon junk science. Read more about ozone air cleaners or purifiers.

From the EPA site:

Manufacturers and vendors of ozone devices often use misleading terms to describe ozone. Terms such as “energized oxygen” or “pure air” suggest that ozone is a healthy kind of oxygen. Ozone is a toxic gas with vastly different chemical and toxicological properties from oxygen.

While there is no guarantee that the above methods will remove all smoke odors before you put your home on the market, they should go a long way to removing most of them.

This was originally posted in October 2010. It has been updated and more information has been added.

Photo credit: Nirbhao on Flickr.com

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Get Your Home Ready To Sell: Home Buyers Want A Move In Ready House

Here’s a home staging tip from a professional home stager: Get your home ready to sell. Home buyers in the Los Angeles real estate market want a house that is move in ready.

Los Angeles kitchen remodel for sale

Home buyers don’t want an allowance to repair the roof, replace the carpet, redo the kitchen or repaint. Allowances are for teenagers. They want a well priced home, in a decent location, that they can move right in to without spending another dime.

Its a big fallacy that home buyers want to choose their own carpet or paint colors. If you choose a nice, neutral color carpet and nice neutral color wall paint (both things the best home stagers can help you with) most home buyers will see your home as more desirable because it is move-in-ready. They’ll be thrilled they don’t have to worry about picking out carpet and having it installed or find a painter who has time in their schedule. If your home stager can’t help you with this, then you are working with the wrong home stager.

Most home buyers are maxing out their home purchasing budget by making an offer on the nicest home they can possibly afford. They don’t have extra money to paint, install new carpet or retile the bathroom. They want to move in as soon as escrow closes, not after they have to make a lot of repairs to make their new home livable.

Los Angeles home upgrades to sell a home

This Los Angeles condo was on the market for 6 months with no offers. After it was remodeled, it went into escrow the first week it was put back on the market for considerably higher than it’s original list price.

Here’s what happens when you offer a $5,000 allowance for repairing the roof that should have been replaced 5 years ago:

  1. The buyer thinks “What else didn’t they repair that they should have?”
  2. The buyer thinks “What structure got damaged by the leaky roof?”
  3. The buyer thinks “Is it really going to cost only $5,000 to repair the roof?”
  4. The buyer thinks “How much time will it take me to get bids, hire a roofing company & get the work done?”
  5. The buyer thinks “What happens if (fill in the disaster: it rains, the contractor absconds with the deposit, a worker falls off the roof)?”
  6. The buyer thinks “The seller must be desperate since the house isn’t in good shape.”

Here’s what happens next:

The buyer accepts your offer of $5,000 to repair the roof, and then also knocks off another 10% because they think the house is not in good condition or you are desperate…

~or~

The buyer rejects your house and moves on to the house down the street that is move in ready.

Here’s what happens when you offer a $3,000 allowance for new carpet:

  1. The buyer thinks “Will $3,000 really cover new carpet for the whole house?”
  2. The buyer thinks “I’m not from around here. Where do I buy new carpet?”
  3. The buyer thinks “That house down the street already has new carpet. Why should I take on the added stress of shopping for & installing new carpet?”

Here’s what happens next:

The buyer accepts your offer of $3,000 to buy new carpet, and then also knocks off another 10% because they think your allowance won’t cover all the costs

~or~

The buyer rejects your house and moves on to the house down the street that is move in ready and already has new carpet installed.

By not repairing and updating your home before you put it on the market, you are asking home buyers to assume risk and additional expenses. You add more stress and uncertainty to the situation. Many home buyers are already investing every penny they can get their hands on in order to purchase a home. They are unable or unwilling to purchase a home that will require repairs before they can move in. Additionally, the condition of your home may effect the appraisal causing the buyer’s lender to refuse the loan.

Want to get a Los Angeles home sold? Price it right, hire the best full service Realtor you can find, hire a professional home stager and make sure it is in move-in ready condition.

This post was originally written December 2010. It has been updated to reflect current market conditions.

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Real Estate Home Staging – Rosemead Owner Occupied

Rosemead Owner Occupied House Staging

On December 29, we staged a lovely owner-occupied house in Rosemead, CA. This Rosemead house has a great floorplan and flow with a very high ceiling in the livingroom, lots of windows and space. The homeowner hired us for a home staging consultation a few weeks ago so that she & her husband would have enough time to complete the necessary work. The home has been freshly painted and is sparkling clean. The kitchen and bathroom all have granite counters.

Rosemead Home Staging Living Room with white couchesRosemead Home Staging Living Room and Dining RoomKitchen in Rosemead Home StagingRosemead Home Staging Family RoomRosemead Home Staging Master Bedroom

I’m so impressed with what a great job the homeowners did following my home staging consultation instructions. Many items went into storage to be moved into their new home, after this home is sold. We worked with a combination of the homeowner’s own furniture and rental furniture. In addition, we brought in lots of artwork, accessories, lamps and silk plants. Since the family will continue to live in the home while it is on the market, we purchased new bedding and linens for them to use. I just love this embroidered duvet and bedding set in the master bedroom by Martha Stewart, which was purchased at Macy’s.

This home has 5 bedrooms – 1 on the first floor and 4 on the second floor. Here’s a shot of the guest bedroom on the second floor.

Rosemead Real Estate Staging Guest Bedroom

I mentioned before that this home has very high ceilings in the living room. Here’s an overhead shot from the second floor overlooking the living room.

Rosemead Real Estate Staging Living Room Overlook

The home will be listed on the MLS next week. In the meantime, you can contact the listing agent Keith Yang, Long Dragon Realty (626) 888-2080. I think this home will sell quickly. Its in a very nice neighborhood, has a lot of space, a great patio for entertaining and it shows very well.

If you think your home or listing can benefit from a home staging consultation, please give us a call. We helped transform this home and we’d love to help you!

 

 

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