Archive for Home Staging In The News

Home Staging Nets Seller 1500% Return On Their Investment!

What’s the home staging return on investment?  A Pasadena home seller nets 1500% return on their home staging and home preparation investment!

For every dollar they invested preparing their home for sale, they netted $15 in the sale price of their home. Having invested approximately $20,000 in home staging and taking care of maintenance, painting and wall paper removal, these clients received $300,000 over their asking price.

Craig Maxwell: “Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend’s open house, and two weeks later we closed escrow at 25% above asking price – a 1,500% return on our investment in house preparation and staging. We couldn’t be more impressed and pleased with Michelle’s skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale.”

In February, I was brought in by Irina Netchaev of Pasadena Views Real Estate Team for a home staging consultation on a new listing. As we went from room to room, the clients made notes as I explained everything they needed to do to get their home in top selling condition. The list included wall paper removal, painting, carpet cleaning, removal of some furniture, floor refinishing, as well as painting the front door and some curb appeal suggestions. These clients were very motivated, completed everything I suggested. Three weeks later they contacted me and told me they were ready to stage.

Here’s a press release:

Home Staging By Moving Mountains Design Nets Pasadena Home Sellers 1500% Return On Their Staging Investment

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after home staging by Moving Mountains Design, a 1500% return on their staging investment.

Pasadena, CA (PRWEB) May 30, 2014

Pasadena home owners, Craig and Elaine Maxwell net $300,000 over asking price after staging by Moving Mountains Design, a 1500% return on their staging investment.

Michelle Minch, owner of Los Angeles home staging company, Moving Mountains Design, worked with Pasadena home sellers, Craig and Elaine Maxwell in early February to make their home market ready. A home staging consultation was performed by Minch at the request of Pasadena Real Estate Agent, Irina Netchaev, Pasadena Views Real Estate Team. During the home staging consultation, a list of repairs and recommendations was generated in order to maximize the selling price and speed of sale. The home staging consultation consisted of paint color recommendations, recommendation to remove wall paper and window treatments, floor refinishing and general condition issues. After completing all the work suggested the Maxwells called in Moving Mountains Design to stage. Staging took place during the first week of April. Less than 2 weeks later, after a bidding war resulted in multiple offers, the house went under contract, closing shortly after. The result? The house sold for 25% over list price – a 1500% profit on the staging and market ready home prep investment.

Craig Maxwell: “Our Pasadena home was nice but a bit tired, and our agent arranged for Michelle to evaluate and stage our house. (We were lucky, because she is in great demand). In a two-hour walk-through, Michelle gave us a list of easy and relatively inexpensive fixes that made a huge improvement in the interior and exterior appearance. After two weeks the house looked amazing, and even more so after Michelle staged it. We had 20+ offers after the following weekend’s open house, and two weeks later we closed escrow at 25% above asking price – a 1,500% return on our investment in house preparation and staging. We couldn’t be more impressed and pleased with Michelle’s skill and professionalism. Her taste and understanding of what is important to buyers was a key to our successful home sale.”

“While not every home seller will have the same results when working with a professional home stager, the Maxwells experienced such great success because they followed my instructions completely and hired a top-notch real estate agent. In this case, the cost of staging was a terrific investment which netted the sellers well over their asking price. Their house was market-ready and move-in-ready, a win for both the sellers and the buyer”, said Minch.

For more information about the benefits of home staging in Los Angeles, Pasadena and Arcadia, visit http://MovingMountainsDesign.com.

 Home Staging Nets Seller 1500% Return On Their Investment!

 

 

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Los Angeles Home Stager Michelle Minch Wins Prestigious Intl. Staging Award

Los Angeles real estate stager Michelle Minch named a 2014 Top 10 Professional Home Stager™ by the Real Estate Staging Association at their International Home Staging Convention.

RESA National Staging AwardPress release via PRWeb:

Pasadena, California (PRWEB) February 28, 2014

Los Angeles home stager, Michelle Minch, President of Moving Mountains Design, was named the Real Estate Staging Association (RESA) 2014 Top 10 Professional Home Stagers™, at the RESA International Stager Conference in Las Vegas, NV. Minch won the 2010 Professional Stager of the Year award. RESA Professional Stager of the Year award recognizes the home stager that demonstrates excellence in home staging, best home staging business practices, a proven track record of ethical conduct and commitment to raising awareness about home staging.

The award was presented at a special awards dinner at the Treasure Island Resort in Las Vegas, NV, during RESA’s annual International Staging Conference. Barbara Corcoran (Shark Tank) was the keynote speaker. Home stagers from the US, Canada, and Europe were in attendance, as were many vendors that service the home staging and real estate industries.

“Being chosen as a Top 10 Professional Home Stager is so gratifying. All my hard work has paid off. I feel honored and privileged to have been chosen by my peers for this honor,” said Minch. “There’s a revolution going on in the real estate industry. Home Buyers are choosing homes that are move-in-ready and staged to perfection. My goal as Top 10 Professional Home Stager is to raise awareness about the value home staging adds to the bottom line, both for the home seller & buyer. Home staging should be an integral part of every home sale.”

In addition to winning 2010 Professional Stager of the Year, Ms. Minch is a past winner of two Chrysalis Awards for Remodeling Excellence: the Western Region Award for Best Whole House Remodel Under $200,000 and the National Award for Best Kitchen Remodel under $40,000. Her work has appeared in the Los Angeles Times Real Estate Section, the Chicago Tribune, Sunset Magazine, Green Builder, Log Home Living, LA Weekly Pasadena Weekly & Los Angeles Times On-Line. In addition, she blogs extensively at Moving Mountains Design Home Staging Blog and is the Editor-in-Chief of the Silk Road Report, an online blog about Chinese Real Estate investment on the West Coast.

About the Real Estate Staging Association:

The Real Estate Staging Association (RESA) is the world’s largest member governed trade association for home stagers. RESA was formed in order to support all professional real estate stagers or home stagers in North America and Europe. RESA is a portal to the home staging industry and is a source of education and business tools focusing on the needs of home stagers. Members have access to up to date information relative to the home staging industry, marketing support services and access to home staging continuing education providers. Click here for more information about the Real Estate Staging Association.

To see the full press release click here.

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Funny MLS Photos Video From The Ellen Show

Here’s a video of Ellen’s take on some funny MLS photos, that are even funnier when Ellen puts her spin on them.

It seems to me, anyone seeing those photos on-line is not going to be in a rush to purchase those homes.

Since more than 80% of home buyers are searching on-line before going out to look at homes, the photos your real estate agent posts on the MLS are of the highest importance in driving home buyer traffic to see your home.

Did you know that Moving Mountains Design provides big, beautiful, professional-quality photos of the homes we stage, for use in marketing the home on the MLS and print marketing? You can check out our photos in our home staging portfolio or in many of our blog posts. Whether your home requires vacant home staging or occupied home staging, when we stage a home, or provide a home staging consultation, we work doubly hard with  home owners to ensure that their home appears at its best, both online and in person. We want your home to sell faster and at the highest price!

Would you like to get an estimate for staging your home? Just click here: How much does home staging cost?

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