Archive for Business & Commercial Staging

Why Some Houses Sell And Some Houses Don’t

There are many theories why some houses sell while other houses don’t, but in my opinion, it all boils down to a simple relationship between price and condition: if the price to condition ratio is off, then your home won’t appear like a good value to potential home buyers and your home won’t sell.

A home staging consultation by an experienced Los Angeles home stager will give you a clear understanding of what condition issues need to be addressed before putting your home on the market.

Here’s a terrific video from Jay Papasan, VP of Keller Williams Realty that explains it very graphically and in easy to understand terms. Its the best use of 3 1/2 + minutes I can imagine before listing your home.

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Staging A Business – A Hollywood Advertising Agency Office Makeover

This week I was called to makeover a Hollywood advertising agency office.

I was given 2.5 days to shop and install new furniture, artwork & accessories for the reception area, conference room, kitchen, a big open workroom with 8 computer stations, hallways & restrooms. In addition, one office was converted into a lounge/game room.

This Emmy Award winning agency, is bidding against some “big boys” for some exciting new clients. They wanted to make over the look of their offices to better reflect their abilities and talent.

Conference Room Before "Business Staging"

Conference Room Before "Business Staging"

Conference Room After "Business Staging"

Conference Room After "Business Staging"

As you can see, I replaced the mixed chairs (that sent mixed messages), moved a movie poster (into the game room) and “requisitioned” 2 mirrors from other rooms to give the conference room a sophisticated “we’ve got it going on and we can handle anything you throw at us” look.

Adding a beautiful succulent arrangement and a few well edited mid-century pottery pieces to the entertainment center, ties the room together.

Office Before Conversion to Game Room

Office Before Conversion to Game Room

Game Room Lounge After "Business Staging" (60" LCD TV to come)

Game Room Lounge After "Business Staging" (60" LCD TV to come)

I closed off a door at one end of the room to give us more useable space to create the game room/lounge.

The two black leather sofas were repurposed from the entry and the conference room, as was the coffee table. The book shelf was moved to the opposite end of the room, and a large painting was used to hide the second door. The movie poster from the conference room was moved into this game room where its more appropriate. A 60″ LCD TV will be installed tomorrow. The repurposed coffee table supplies lots of space for the TV, gaming consoles, and various other electronics.

Reception Area Before "Business Staging"

Reception Area Before "Business Staging"

Reception Area After "Business Staging" By Moving Mountains Design

Reception Area After "Business Staging" By Moving Mountains Design

The reception area was rather uninspiring before it was staged by Moving Mountains.

Now its tastefully furnished with some personality and fun pops of color.

Here’s another shot of the reception area:

Another Shot Of The Reception Area After "Business Staging"

Another Shot Of The Reception Area After "Business Staging"

This is just one example of what this Los Angeles home stager can do with a modest budget and a tight schedule.

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+Michelle Minch